Marketing Command Center
Real-time campaign orchestration, inventory sync, and multi-channel attribution.
Active Store Campaigns
Auto-synced with store stock| Campaign Name | Mode | Channels | Budget | Status |
|---|---|---|---|---|
|
Bitdefender Flash Sale SKU-101 • 62% OFF |
Hybrid (AI+Review) | Meta, IG, Ads | ₹1,500/day | Active |
|
Windows 11 Pro Lifetime Deal SKU-204 • Instant Key |
Auto-Schedule | IG, YouTube, Ads | ₹2,000/day | Active |
|
Kaspersky Cyber Weekend SKU-309 • 3-Device Pack |
Scheduled | FB, IG Story | ₹800/day | Queued (Oct 1) |
Live Engine Activity
Bitdefender Total Security: Stock = 42, Price = ₹499 (Verified OK)
2 mins ago • Auto GuardOrder #98214 (₹499) linked to Instagram Reel via Server CAPI
14 mins ago • Webhook SyncAdded 'crack' and 'torrent' to Bitdefender search campaign
1 hour ago • Safety PolicyCampaigns
Database-backed multi-store campaign orchestration, product catalog linking, and budget guardrails.
Content Creation Engine
Create multi-channel marketing content with live catalog synchronization, universal templates, and platform-adapted copy.
Select Content Type
Choose the target format to configure dimensional guidelines and media requirements.
Context & Catalog Linkage
Select store brand kit and optionally link to a campaign or live product from catalog.
Creative Asset & Studio
Upload your own media, select from universal templates, or design live inside Dynamic Banner Studio.
Copy & Platform Messaging
Enter master title, caption, hashtags, and CTA. Adapt per channel tab as needed.
Live Social Preview Simulator
Inspect realistic rendering of media, copy, hashtags, and CTA across target platforms.
Universal Template Library
High-impact, reusable marketing templates with dynamic catalog variable resolution across 1:1, 9:16, and 16:9.
Dynamic Banner Studio
Automated product creative generation with real-time price tags, badges, and brand kit overlays.
AI Copywriting & Policy Linter
Platform-specific copy generation with character limits and Google Ads compliance verification.
✍️ Generated Platform Copy
utm_source=instagram&utm_campaign=flash_sale
CAPI Tracking Active
👁️ Realistic Multi-Device Preview
Instagram Feed Mode
utm_source=auto_omnimarket
Marketing Calendar & Dispatch Engine
Timezone-aware content scheduling with T-10m Pre-Publish Sanity Guard, multi-platform dispatch, and simulation safeguards.
| Content Item | Platform | Scheduled Slot | Status | Attempts | T-10m Guard | Output / Error | Actions |
|---|---|---|---|---|---|---|---|
| Loading publishing jobs... | |||||||
Live Outbound Campaign Queue & Pre-Publish Guard (Legacy)
| Post ID | Product Offer | Scheduled Price | Channels | Scheduled Slot | Status & Guardrail | Actions |
|---|
Content Library & Brand Asset Hub
Centralized repository for brand media folders, reusable captions, hashtag presets, and 1-click repost templates.
Connected Channels & Publishing Control
⚡ SIMULATION MODE (Default)Secure AES-256 encrypted credential vault, live platform OAuth connections, capability verification, and simulation vs live publishing controls for Keywala Store.
Social Media Account Connection Guide
Merchant Zero-Code Checklist & Permanent Token Setup
Meta (Instagram & Facebook Page) Setup:
- Open business.facebook.com → Settings → Accounts → Link your Instagram account with your Facebook Page.
- Go to Users → System Users → Click Add System User (Role: Admin).
- Click Generate New Token → Select your Facebook App → Check permissions:
pages_manage_posts, pages_read_engagement, instagram_basic, instagram_content_publish. - Set Token Expiration to Never Expire (Permanent).
- Copy Token & Page ID, click "Configure" above, and paste → Done!
Google Ads API Setup:
- Log in to your Google Ads Manager Account (MCC) at ads.google.com.
- Copy your 10-digit Customer ID (formatted like
849-291-0492) from the top right. - Go to Tools & Settings → API Center → Obtain your Developer Token.
- Set your maximum Daily Spend Cap (e.g. ₹2,500/day) to prevent accidental budget overspends.
- Click "Configure" above and save → Automated RSA Ads Active!
WhatsApp Cloud API Setup:
- Open developers.facebook.com → Your App → Add WhatsApp product.
- Copy your Phone Number ID and WhatsApp Business Account (WABA) ID.
- Generate a permanent System User Token with
whatsapp_business_messagingpermission. - Enter into "Configure" to enable automated stockout alerts & VIP flash deals.
YouTube Data API v3 Setup:
- In Google Cloud Console, enable YouTube Data API v3.
- Create Credentials → API Key or OAuth 2.0 Client ID.
- Paste your Channel ID (e.g.
UC_...) and API Key. - Direct automated Shorts & Community poll publishing is now active!
Live Social Analytics & Attribution Intelligence
● LIVE PRODUCTION ● Data ConnectedMulti-channel social ingestion, server-side conversion tracking, deterministic UTM attribution, and true ROAS reporting.
Cross-Platform Breakdown
(Real Normalized Metrics • Unsupported metrics shown as '— / Not Available')Channel Analytics Ingestion Health
Paid Ads Command Center
Phase 6 AI OptionalUnified Google Ads & Meta Ads Automation • Product & Creative Linking • Financial Guardrails • Attribution ROAS
| Campaign | Provider | Objective | Mode | Status | Daily Budget | Spend | Clicks | CTR | Conv. | Net Revenue | CPA | ROAS | Actions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Loading active paid ad campaigns... | |||||||||||||
Connected Ad Accounts
Manage OAuth connections to Google Ads and Meta Ads. Credentials encrypted via AES-256-GCM.
Creative Performance & System Classifications
Connects Phase 2 Content & Assets with verified Paid Ad performance. System rules determine classifications (not AI opinions).
| Creative / Asset | Platform | Campaign | Classification | Spend | Impressions | Clicks | CTR | Conversions | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| Loading creative performance data... | ||||||||||
Active Automation Rules
Rules execute strictly within guardrails. Default mode is RECOMMEND_ONLY. Never auto-executes without explicit user configuration.
Pending Approvals & Recommendations
0 PendingRecent Automation Executions & Audit Trail
Showing WHY, WHAT, WHEN, BEFORE, AFTER, RULE, RESULTA/B Creative & Copy Experiments
Data-driven split tests. Strictly prevents false winner declarations by displaying INSUFFICIENT DATA until minimum samples are achieved.
Store Financial Guardrails
Hard financial limits. Protects store from accidental over-spend, unchecked budget increases, and runaway campaigns.
Omnichannel Command Center
Phase 7 AI Optional Mode: RECOMMEND_ONLY SIMULATIONHolistic Orchestration: Catalog → Content → Organic Social → Paid Ads → Website → Conversion → Attribution → Journey → Cross-Channel Optimization
Connected Marketing Channels
Cross-Channel Performance Comparison
Unified comparison with explicit Paid vs Organic attribution separation. Unsupported metrics display safe "—" or "N/A" rather than false zeros.
| Channel | Type | Spend | Reach / Impr | Clicks | Orders | Revenue | ROAS | CPA | CTR | Conv. Rate |
|---|---|---|---|---|---|---|---|---|---|---|
| Loading cross-channel performance... | ||||||||||
Cross-Channel Budget Allocation & Projection
Visual comparison across Google Ads, Meta Ads, and other channels. Clear distinction between CURRENT, RECOMMENDED, and EXECUTED budgets.
Active Reallocation Rules
Multi-metric guardrail: Never reallocates on a single metric alone.Multi-Tier Orchestration Safety Checklist
Privacy-Conscious First-Party Audiences
Google Customer Match & Meta Custom Audiences. Zero raw PII: All identifiers hashed via SHA-256 before storage or sync. Mandatory consent verification prior to transmission.
| Audience Name | Type | Members | Target Provider | Consent Status | Hashing | Sync Status | Last Synced | Actions |
|---|---|---|---|---|---|---|---|---|
| Loading first-party audiences... | ||||||||
Zero Raw PII & Mandatory Consent Protocol
OmniMarket strictly conforms to Google & Meta customer match guidelines. Raw customer emails, phone numbers, and names are NEVER written to disk or sent across networks unhashed. Before any audience synchronization is dispatched, the system verifies affirmative marketing consent. If consent is missing, the sync job is BLOCKED and logged to the audit trail.
Customer Journey Map & Aggregate Funnel
Aggregate multi-touch customer progression from first impression to repeat purchase. Shows volume and drop-off percentage at each transition.
Configured Journey Segments
8 TypesCart Abandonment Foundation
ADD_TO_CART without PURCHASE within window.
Creative Fatigue Monitor & Transparent Replacement
Monitors creative fatigue based on CTR decline, frequency, and ROAS. Replacements are ranked transparently via historical ROAS, CTR, CPA, and freshness. Zero black-box AI scoring.
| Creative / Asset | Campaign | Fatigue Status | CTR (7d) | ROAS | Impressions | Transparent Suggested Replacement | Action |
|---|---|---|---|---|---|---|---|
| Loading creative fatigue metrics... | |||||||
Active Creative Rotation Rules
Anti-Looping & Cooldown Safeguards ActiveOmnichannel Recommendation Engine
Unified audit trail for budget reallocation, creative refresh, audience sync, and campaign review. No recommendation may execute silently.
Channel Assisted Attribution Breakdown
Separates Direct conversions (final touch) from Assisted conversions (early or intermediate touchpoints in the customer journey). No false causality claimed.
| Channel | Direct Conversions | Direct Revenue | Assisted Conversions | Assisted Revenue | Total Channel Value | Assist / Direct Ratio |
|---|---|---|---|---|---|---|
| Loading assisted attribution data... | ||||||
Orchestration Audit Log & Health Status
WAL Database Persistence ActiveCustomer Lifecycle & Retention Automation
Phase 8 Active Zero Raw PIIPrivacy-Conscious Customer Orchestration • Deterministic Lifecycle States • Transparent RFM • Safe RECOMMEND_ONLY Automations
Customer Lifecycle Distribution
10 StatesRetention ROAS Breakdown
Zero Double-CountingCommunication OS & Customer Journeys
SIMULATION MODE Quiet Hours: 10 PM - 8 AMProduction-ready provider communication (Email, WhatsApp, SMS), Credential Vault, executable journeys & verified ROAS.
Channel Performance Comparison
| Channel | Sent | Delivered | Failed | CTR | Conversions | Attributed Revenue | Cost | ROAS |
|---|---|---|---|---|---|---|---|---|
| Loading channel metrics... | ||||||||
Universal Webhooks & API Developer Hub
Standard multi-site integration: Connect ANY website in 15 minutes using standard JSON events.
Active Store Endpoint & Secret (Keywala Store)
Content-Type: application/json
Header 2: X-Omni-Event: order.created
Header 3: X-Omni-Signature: sha256={hmac}
Webhook Request Payload
Portal HTTP Response
order_id requests automatically return status 200 with "duplicate": true to prevent double counting.
Live Ingestion Deliveries & Attribution Log
| Event ID | Event Type | Target Store | Payload Data | Status | Attribution Result |
|---|---|---|---|---|---|
evt_ord_98214 |
order.created | Keywala Store | Order #98214 • ₹499.00 | 200 OK | Bitdefender Flash Sale (IG) |
evt_price_101 |
product.price_updated | Keywala Store | SKU-101 • ₹499 → ₹699 | 200 OK | T-10m Guard Triggered |
Admin Control Center
100% UI-based control: Manage stores, brand kits, live product pricing, and ad guardrails without touching code.
Brand Identity Settings (Keywala Store)
Live Sync with Banner StudioReal-time Brand Preview
Enterprise Intelligence & Optimization
Enterprise Command CenterExecutive KPIs, multi-tenant historical baselines, cross-store aggregate benchmarking & deterministic optimization.